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Conference

Marketing Morning

How to use AI, the right way (vol. 2)
07 Oct 2025
08:30-11:30
Siltasaarenkatu 8-10, 00530 Helsinki
08:30-11:30
POOL Lounge
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Join us as we explore how to master AI and create better marketing, not just more of it.

The AI conversation is everywhere, from our LinkedIn feeds to our team meetings. But beyond the buzzwords and the flashy headlines, a new era of marketing is unfolding. It’s an opportunity to streamline our work, unlock new levels of creativity, and build more meaningful connections with our audiences.

The first Marketing Morning was a great success, and we're excited to invite you to our second event. This time, we're cutting through the noise to focus on what matters most: practical application.

Join us for four short, TED-talk style presentations where fellow marketers will share their insights on leveraging AI for impact. We’ll explore how to use these powerful tools to create genuine, effective work, but we’ll also have an honest discussion about when to step back and let human intuition and connection lead the way.

It’s a free, casual event designed to bring Helsinki’s marketing community together for fresh ideas and great conversations.

Seats are limited, so reserve your spot today!

We look forward to seeing you there.

8:30 - 9:00

Check in and breakfast

On the program:
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Eeva Niinimäki
Project Manager & Team Lead at Paper Planes
eeva.niinimaki@paperplanes.fi
09:00 - 09:05

Introduction to the event and speakers

Jaakko Soudunsaari
Content Strategist at Paper Planes
jaakko.soudunsaari@paperplanes.fi
09:05 - 09:30

The future of content marketing is already on your team: AI 

Yes, we are finally living in the future. In this keynote, we’ll talk a little bit about flying cars but mostly we’ll take a look at how any content marketer can put AI to work in practice. You’ll see how it can improve search engine visibility and make it easier to monitor both trends and competitors. And that’s just the beginning—AI is quickly becoming the most versatile colleague on your content team.

Nicklas Lindby
Engagement Partner & COO at Obsidian Media
nrl@obsidian.dk
09:30 - 09:55

Become a top 5% AI user with these 3 steps

You can divide AI into 3 levels. Most people get stuck at level 1, but you don’t have to. In just 30 minutes with Nicklas Lindby – the highest-rated speaker at the danish AI Marketing Conference – you’ll move at least one level up from where you are right now. Practical, useful, and made for you if you want to use AI even more – without making it overly technical or complicated.

Hanna Sivonen
Creative Lead at Paper Planes
hanna.sivonen@paperplanes.fi
10:05 - 10:30

Is AI the asbestos of our time?

The title might sound dramatic, but that’s the point: AI is stirring up excitement and anxiety in equal measure. In this talk, we’ll cut through the noise and focus on how marketers can actually put AI to use. You’ll see how it can power smarter social media ad tests, help overcome personal bias, and deliver results that feel less like hype and more like progress.

Nicholas James Ennis
CTO Savier / Obsidian Media
nie@obsidian.dk
10:30 - 10:55

Give me 30 minutes, and I'll save you 5 hours a week with AI

AI up, AI down, AI everywhere. But there's a reason everyone's talking about it. In this presentation, I'll show you how I'm currently using AI to solve everyday tasks for me so I can be free to watch my family play PlayStation, listen to podcasts, or work more. We'll talk about email, reporting, data processing, and other things all marketers work with—things we'd love to do faster and easier.

10:55 - 11:30

Outro, quiz & networking

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Key takeaways
  • Learn to use AI to improve your content marketing.
  • Find out how to become an advanced AI user.
  • Understand when to use AI and when to rely on human intuition.
  • Discover how AI can save you hours on daily tasks.
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